Forward-looking brands are experimenting in Snapchat today

We’ve had a lot of internal conversations about Snapchat lately, especially as we start building out programs for clients. But Snapchat isn’t proven. It’s new and is the definition of an emerging channel. Why should a brand start peeling off resources for test-and-learn programs in Snapchat today? Snapchat is the 2015 version of “Join the Conversation” and “Be Present Where Your Audience is Engaging” — the same reasons brands started experimenting in social media six to seven years ago withRead more